Filters vs Corrections – what’s the difference and when should you use?

Is there a difference between filters and corrections? Yes, definitely. And it’s actually a big deal because each one serves a different purpose.


Filters are designed to allow you to be creative with your photos. There are a ton of apps that let you add borders, stickers, change the colors, blur, and apply special looks with funky names.  There are so many options, it takes some time to experiment with each photo until you find the filtered look you like. Because filters are creative effects, they change the context and look of your photo.



Perfectly Clear, on the other hand, isn’t a creative filter and it’s not an enhancer. It’s patented technology that applies 12 automatic corrections to overcome the way your camera distorts images. Our intelligent image correction automatically makes your photos amazing, capturing images the same way your eyes do, so your pictures look as perfect as you remember them.

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Cameras have physical limitations to them. This is why your images quite often are dark, grainy, lacking in color, depth, crispness, and sometimes end up with an abnormal color cast and red-eye. Not amazing.  Applying filters often will mask this, but a filter won’t rescue a photo the way Perfectly Clear can.  Imagine not having seen you father in years…then you’re finally together, snap a photo of that precious moment, and it’s very dark. You could apply a filter to “enhance” it, or you could apply Perfectly Clear to rescue the memory and see the expressions of joy!

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It’s important to understand that the problems described above happen even with the best cameras and best photographers. It’s simply a result of a camera’s physical limitations- such as the single aperture, limited color spectrum, and camera processing- as shown below.

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A correction such as Perfectly Clear automatically fixes all of these problems so your photo looks as perfect as the moment you snapped the shot. As shown below, Perfectly Clear corrects every pixel in your photo as if it was taken by it’s own aperture.

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What’s unique about Perfectly Clear is how powerful and robust the automatic correction is.  It’s easy to develop a filter—which is why there are so many of them. But it’s really difficult to invent automatic corrections that mimic the physics principles of light, never making your image worse. Let’s see this in action. We took the most popular filter company and ran through 3 different images to see how their “auto enhance” compares to Perfectly Clear. As you’ll see below, Perfectly Clear produces far superior results for each correction – properly correcting for exposure, color vibrancy, depth, noise, skin tones and red-eye. And it does all of this automatically, without ever damaging the photo or making it worse.





Of course you can use both filters and Perfectly Clear. But apply the correction first to save time, and then apply your artistic talent at your leisure


So let’s summarize…

A filter = creative looks, change the context of your photo, takes time to play with, and won’t rescue memories. Perfectly Clear = photos as vibrant as life itself. Effortlessly. It’s taken over 12 years of R&D, and consists of over 10 patented processes and 12 unique algorithms.  But it’s worth it