Our Approach to Authentic, Responsible AI in Imaging Industries

Artificial intelligence (AI) is transforming industries, and the imaging sector is no exception. From AI-powered enhancements to automatic retouches to caricature-esque derived from originals, the conversation around AI and image authenticity is critical to shaping the future of our industry.

We’ve spent over 20 years leading and refining automatic image enhancement. As AI evolves, we’re making our technology even more efficient and effective, while using responsible AI in imaging that provides the best possible automatic image quality to our customers.

The Role of AI in Perfectly Clear Solutions

Generative AI creates new pixels and content that wasn’t in the original image. It can reconstruct faces, remove elements, or even generate entirely synthetic visuals.

• GenAI in Perfectly Clear Tools:
  • AI Upscaling: Adds pixels to small images to make their enlarged version just as high quality.
  • Glasses Glare Removal: Creates new pixels to rebuild a pupil that isn’t visible in the original image.
  • AI Art (Coming soon): Transforms the subject in the original image into a specific style. 

Non-generative AI leverages machine learning to train models that automatically detect and apply targeted corrections. It focuses on analyzing, recognizing, classifying, or making decisions based on existing data rather than creating new content.

• AI in Perfectly Clear Tools:
  • Automatic Image Enhancement: AI detects the type of image (AI Scene Detection) and determines how to automatically brighten and enhance colors that currently exist in the image.
  • Retouching: AI is trained to identify specific facial features and apply subtle corrections to brighten, smooth, and enhance a person’s face, highlighting their natural beauty.
  • Background Removal: Identifies the main subject and removes the background, while maintaining the subject’s fine details. 
  • Auto Crop: Typically used in school yearbooks. Leverages AI and specific parameters to ensure the heads and chins of subjects are lined up properly.
  • AI Skin Tone Accuracy: Cameras are notorious for picking up infrared and inaccurate color in skin. Our AI detects the skin type and brings back precise tone based on what the skin needs for a healthy and accurate skin tone. 

While GenAI can be a powerful tool, we understand it raises ethical concerns on authenticity. At EyeQ, we’re committed to using AI responsibly in the imaging industry. 

Perfectly Clear Core Color Enhancements Elevated with AI

Our image enhancement tool is designed to correct images as the human eye sees them and how professional editors would edit the photo to improve its quality, restoring true-to-life colors, balancing exposure, and optimizing details without bias. The introduction of AI allows us to effectively enhance images using our AI Scene Detection and AI Skin Tone Detection which identifies the type of image and skin tones and applies targeted corrections.

Our Core Principles:

✅ Image Integrity Matters – We enhance images to reflect what was actually captured and reproduce what your eyes saw. Our tools use AI to generate small and controlled data that maintain the integrity and authenticity of the image. That’s why we call it Real Color Photography®.  The tools that use generative AI are clearly identified, providing transparency to users.

✅ Ethical and Responsible AI in Imaging Use – Our AI technology follows the same guidelines as our decades on non-AI technology, ensuring that enhanced images remain truthful to representations.

✅ Transparency & Trust – We prioritize clear communication with our users about what our AI does and does not do. Above all, we never use your photos to train AI without prior consent.

The Future of AI in Imaging: Where We Stand

As the industry evolves, we remain committed to developing AI tools that photographers, businesses, and professionals can trust. While GenAI has its place in creative applications, we believe that for real-world photography and imaging, integrity and accuracy must come first.

Perfectly Clear will continue leading with responsible AI, enhancing images the right way.

Want to learn more? Chat with our sales team.