Introducing iAuto 2021

“Creativity is thinking up new things. Innovation is doing new things.”​

— Theodore Levitt

Introducing iAuto 2021: Taking Real Color Photography® to the Next Level

iAuto 2021 is sharper, crisper, and more lifelike than ever. Our new technology will be rolled out in all our business products, taking our automation and accuracy abilities to the next level, which is still necessary due to camera limitations.

More About iAuto 2021

The Real World...Perfectly Clear®

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iauto 2021
cat beforeiauto 2021

Better Sharpening

Our new sharpening algorithm makes images sharper without color shifting. We specifically created this sharpening for printed images. While you can see a bit of a difference on screen, it is most evident on prints. This new algorithm has been carefully tuned with our printing partners to ensure that photos of all sizes and contents are crisp and sharp.

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Super Contrast

If you need an extra boost of depth, Super Contrast is exactly what you are looking for. You have the option to turn this off and on in iAuto 2021, and it works best with portraits and landscapes that look a bit flat.

This also works hand-in-hand with our new sharpening algorithm to make your images even sharper while adding depth.

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beforeScreen Shot 2020-10-21 at 3.42.17 PM

Better Highlights & Depth

Our new Skin & Depth Bias algorithm works wonders! Highlight details are now both preserved better and more depth is noticeable.

On the left, you'll see our old algorithm. On the right, you'll see more detail and depth due to our updated Skin & Depth Bias algorithm.


AI Clipart Detection and Skipping

Sometimes, clipart sneaks into a batch of photos. More often than not, these images aren't meant to be touched! We use AI to detect and clipart and automatically skip over it so no correction is applied.